As the world has unraveled over the past month, we felt it was our responsibility to jump in and help. We are excited to partner with Ryan Ransom in creating masks. We wanted to shed some light and share our inspo in partnering with him. Check out the interview below.
Ryan joined our creative team within our first year of business. Our passion for well branded content and his creative talent immediately worked well together.
Ryans experience as a photographer, stylist, model, director and content creator helped many well known brands such as Hollister, St. Rose, Magnanni, DSW, Supply Lab, Fera Co., King & Fifth Co. .
Two of our daily challenges as a brand are supporting a better world and always come up with next big next thing. As soon as we heard about the pandemic Ryan suggested a life saving product that can support the community by creating hand crafted face masks. We’ve donated our 100% sustainable organic Turkish cotton beach blankets and towels.
Our fabric has a dense texture that’s been designed to be sand proof and durable, yet lightweight and breathable. The history of the traditional Turkish towel begins in the 17th century. Turkish towels began as a flat, woven piece of cotton or linen called a peshtemal (also spelled peshtamal, pestamal or pestemal), often hand-embroidered. Peshtemal were used in Turkish baths (hammam) as they stayed light when wet and were very absorbent.
This type of fabric is a perfect for daily use as a fashionable non medical grade item, that complies with the government instructions listed here: https://www.cdc.gov/
Check out the interview with Ryan below:
Interviewer: What made you get up and say….. “I’m going to do something about it”?
Ryan: Being a freelance creative I had nothing but time on my hands and I saw a lot of people starting to wear masks out in public. My parents are both essential workers and I have asthma. Pretty much my whole family was at risk and I didn't have access at the time to purchase any so I decided to create my own.
Interviewer: What inspired you to collab with Sunkissed on this project?
Ryan: What’s funny about that is that while I was looking for material to make these masks out of, I remembered these towels from a photoshoot with Sunkissed and thought about how perfect they would be to use. The quality, color, and style is better than anything out there so I got lucky!
Interviewer: Your social profile went viral when you first posted about this project. Can you tell us more about people’s reaction?
Ryan: People just appreciated that I was doing something positive for our community and everything was donation based. I was just intentionally trying to help and I think that impacted the people around me.
Interviewer: Tell us about some brands you admire. What makes them stand out in your opinion?
Ryan: Aimé Leon Dore, I admire them because of their quality and aesthetic and attention to detail. I also love Everlane because of their pricing transparency and impact on making sustainable clothing cool.
Interviewer: You’re working with an established brand. How do you develop a solid understanding of what it is and where it’s going?
Ryan: I would have to do some market research and trend analysis on the brand to see where things have come from. Aligning on the vision and aesthetic is key to showing how it can be represented in this day and age differently than it has in the past.
Interviewer: What’s been the biggest creative challenge in your career to date?
Ryan: I think my biggest creative challenge is trying to pitch others on a dream that hasn’t yet come to fruition and then bringing it to life with limited resources and support.
Interviewer: Everyone needs time out. What creative work do you do in your own time?
Ryan: hmm I journal, practice yoga and meditate as much as I can. I have a solid morning practice that I try to keep a part of my routine so that I can separate work creative from home creative.
Interviewer: What tools, books, music or ideas help you in your day-to-day work?
Ryan: I would say my journal and my camera are my biggest tools. A powerful book I always turn back to for inspiration is "Be Here Now" by Ram Dass. Music definitely gets me going and flowing too, I have different playlists for different activities all day long.
Interviewer: How do you keep up with the latest creative tools and technologies?
Ryan: I think because I always try to be well rounded and learn new skills along the way so I’ve never been fearful or shy to learn new skills and try new things if it will benefit what I do going forward.